Product Design – Masoko by Safaricom

Description

  • Safaricom PLC

  • August 2019 - Ongoing

Masoko is a leading e-commerce platform that is enabling sellers and buyers across Kenya to buy and sell different commodities by leveraging the power of the internet. The platform allows vendors to list the products they sell and for buyers to browse and make purchases. Masoko handles payments and delivery logistics creating an efficient way to buy and sell different products. 

The scope of work involved redesigning a  key component of the platform -the vendor/merchant platform - which would allow sellers to manage their inventory, orders, payments and be remote on-boarding of new merchants.

I was involved in conducting a design research with existing and potential vendors who sell on the platform to understand their challenges, their business and how the platform could be better designed to improve their user experience. I also reviewed the final designs and I'm acting as the current project manager during implementation.